Nucor is minimill decision whether to spend much of their net worth on a commercially unproven technology to penetrate the large, but still inaccessible segment of the steel market. This case is an integrative one designed to facilitate comprehensive analysis of strategic investment decisions.
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by Pankaj Ghemawat, Henricus J. Stander Source: HBS Premier Case Collection 22 pages. Publication Date: August 31, 1992. Prod. #: 793039-PDF-ENG

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Nucor At A Crossroads

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